Coro Cybersecurity

Coro protects businesses with lean IT teams through the world’s most intuitive cybersecurity platform. They provide comprehensive protection through a single, intuitive interface that any IT team will master.

I was hired to lead a full end-to-end strategic rebrand. This included repositioning Coro as the world’s easiest cybersecurity solution, as well as developing a clear brand purpose, vision, values, a distinct brand personality, core message, story frameworks, tagline (Cybersecurity Made Easy), and refreshed brand identity that better reflected the new strategy.

• Spearheaded a global, end-to-end strategic rebrand

• Reported directly to the Founders & worked closely with CEO

• +82% increase in monthly website traffic & +240% engagement

• Oversaw 20k+ social growth, +200% LinkedIn growth, 12% avg eng., $2M+ earned media

• Created most successful advertising campaign in Coro’s history, generating 4M+ impressions in just 3 weeks, $2.5M MQL, $1M revenue, & grew Coro’s share of mind by 0.75%.

• Built & managed a multidisciplinary global marketing team of 9 designers & team of contractors

• Oversaw design & production of all mktg & sales collateral, incl. websites, digital ads, videos, print materials, and presentations