Cybersecurity Shouldn’t Be a Song & Dance

I was tasked with creating and launching a new brand awareness advertising campaign for Coro, as part of their GTM campaign to support the wider rebrand.

Built around their new brand positioning of ‘Cybersecurity Made Easy’, we developed a radically different creative concept from anything the cybersecurity industry had seen before. A distinctly irreverent, entertaining and memorable series of videos and ads featuring IT managers dressed in ludicrous theatrical outfits. The campaign went on to become Coro’s most successful advertising campaign in the company’s history.

• Impressions: 4M+ impressions in just 3 weeks!

• MQL: $2.5M marketing qualified leads

• Revenue: Nearly $1M with $50k media spend (20:1 ROI)

• Engagement rate: 0.82%

• Share Of Mind Growth: 0.75%

• Organic Growth: 5%