PROJECT INFORMATION

Meet The Knowledge Brokers

_ Campaign

_ Art Direction

_ Copywriting 

_ Project Management

To help increase brand awareness and application numbers for their autumn 2023 recruitment drive, I led a team of designers and copywriters to launch an entirely new advertising campaign, rebranding the term 'Client Service Team' to the more exciting, 'Knowledge Broker'.

This brief had a number of key touchpoints to deliver upon. We needed to change perceptions of what the CST role was in an eye-catching, engaging manner, while also remaining transparent about what characteristics are needed to succeed. It was also an opportunity to bring attention to the exclusivity of the role, given that AlphaSights recruit less than 1% of all applicants – the elite!

A promotional image of a man in a blue suit with a friendly expression, alongside text introducing him as Sam, a knowledge broker, with details about his skills and attributes, and branding for AlphaSights.
A woman with curly hair, dressed in orange, holding a phone, and looking thoughtfully to the side. Next to her, an orange background features the text promoting Sonja as a knowledge broker, highlighting her organized, strategic, and forward-thinking qualities.
A woman with short brown hair, wearing a pink blazer and white shirt, smiling against a pink background. Text on the right introduces her as Daisy, a knowledge broker, with a poem about her qualities and professionalism.
A man in a green suit with a white shirt smiling and pointing to the right. Pink and white text about Fletcher, a knowledge broker, on a green background.
Instagram post on a smartphone displaying a photo of a man with a blue background, surrounded by four colorful profile images of different people with motivational texts about knowledge brokerage.
A collage of four colorful sections, each featuring a person and a description. Top left shows a man in a blue suit with the text 'Meet Sam! He loves winning and sales... He's a Knowledge Broker.' Top right has a woman in an orange shirt with the text 'Meet Sonja! She's organized... She's a Knowledge Broker.' Bottom left features a woman in pink with the text 'Meet Daisy! She likes people... She's a Knowledge Broker.' Bottom right displays a man in a green suit with the text 'Meet Fletcher! He's competitive... He's a Knowledge Broker.'
A large advertisement featuring a man in a suit, smiling and pointing. The text on the ad introduces Sam as a knowledgeable sales broker, emphasizing his love for winning, rejection, and turning 'no' into 'yes'. It highlights his ability to convert conversations into agreements with a humorous note about his hair and business card. The ad is for AlphaSights.
Three illuminated advertisement posters on a brick wall inside a building. The posters feature diverse individuals with descriptions and brand information for AlphaSights, with a pink, blue, and orange background.
Three colorful vertical banners on a wall, each featuring a different person with text about them and the AlphaSights logo at the bottom. The first banner is green with a bearded man in a green jacket and white shirt smiling. The second is blue with a man in a suit making a confused face. The third is orange with a woman with curly hair, looking thoughtful.
A blue button with the text 'I'm a Knowledge Broker' printed on it, placed on top of a round, empty, metallic pin-back badge.