PROJECT INFORMATION

AlphaSights

_ Brand Strategy

_ Visual Identity

_ Project Management

_ Digital Design 

_ Print

AlphaSights is the global leader in knowledge on-demand. They connect investment and business leaders with a dynamic network of industry professionals whose unique perspectives help their clients make superior investment and business decisions.

I led a multidisciplinary team in developing a full strategic rebrand of the company, including a new positioning, visual identity, TOV, website, animation styles, and overseeing a roll-out of over 5000+ assets across 9 offices globally – the first major overhaul of the brand since 2008. Key data included:

• 300+ new hires made worldwide

• Helped business achieve 41% turnover increase

• 30% increase of website traffic in first 3 months

• 11k new social media followers

• 153 new YouTube subs, 20k views, 476 likes

• Glassdoor rating increase from 3.1 to 4.0

• Won 3 Design Awards (nominated for 6), incl. ‘Best Brand to Work For’

• Featured on Creativepool and Indigo Design Awards websites

• Helped win 5 ‘Great Place to Work’ awards & 1 ‘Handshake Early Talent Award’

The image features a user interface with a dark background and white text displaying the phrase 'YOU HAVE A MESSAGE'.
A collage of presentation slides featuring colorful graphics, maps, charts, and photos of people working together on laptops.
A brochure and a digital tablet displaying information about AlphaSights, highlighting company values, diversity, equity, inclusion, and partnership statistics with vibrant colors and images of diverse staff.
Cover page and interior pages of a 2021 report titled 'Diversity, Equity & Inclusion' by AlphaSights, featuring charts and data on racial and gender diversity.
A collection of various line art icons representing different concepts such as health, technology, communication, business, and leisure, organized in a grid pattern with sections in black, orange, and red backgrounds.
A person putting a white trash bag into a large black trash bin.
A blank white background with no objects or text.
Icon of two speech bubbles, one with a question mark, and the word 'Interviews' underneath.
Composite image showing a social media profile on the left side with posts, and on the right side multiple smartphones displaying colorful slides with the words "Power Progress" and related text.
Four tablets with digital training modules displayed on screens, each placed against a background of different bright colors (teal, blue, pink, orange).
Laptop displaying a webpage for AlphaSights, with a city skyline at night in the background, featuring tall buildings and lights, with text mentioning knowledge on-demand.
A webpage and mobile app screen for AlphaSights, a platform combining human intelligence and artificial intelligence, showing company information and client services.
Multiple business cards for AlphaSights arranged in a grid pattern, with one stack prominently placed, displaying the company's logo, name, tagline 'Knowledge on Demand,' and contact details. The cards have a white background with the logo in red, navy blue, and orange, and text in navy blue and red.
Image showing three umbrellas in navy blue with white dotted pattern, red, and navy blue with white logo, on a teal background on the left side; on the right side, a man with dark hair and a beard is wearing an orange long-sleeve shirt and a black vest with the AlphaSights logo, standing against a white background.
A navy blue tote bag with an orange and red gradient wave design and the 'AlphaSights' logo, shown with a matching zippered case and a black pen on a teal background.
Modern office reception area with a curved white desk, a woman working on a computer, decorative wooden slats, and colorful geometric artwork on the wall.