Frequently Asked Questions

  • I provide end-to-end strategic leadership, bridging the gap between creative execution and commercial growth. My core services include:

    • Foundational Strategy: Defining Brand Purpose, Positioning, Character, Verbal and Visual Identity.

    • Marketing Execution: Applying these foundations to GTM (Go-To-Market) strategies that generate measurable demand.

    • Creative Leadership: Serving as a Chief Branding Officer or Creative Director to steer high-level initiatives, beautifully executed design, and scalable infrastructure and processes for in-house marketing teams.

  • I bridge the gap between creative flair and commercial reality. Most creative and marketing leaders are either 'pure strategists' who don't understand execution, or 'creatives' who don't understand the P&L.

    I do both. I build brands on a strategic foundation specifically designed to drive measurable ROI, cash flow, and equity. My goal isn't just to make things look better; it's to solve business problems and build the infrastructure you need to scale. Whether that’s securing Series B funding or reducing agency spend by building your own in-house team.

  • Yes. I specialize in building world-class in-house marketing and creative teams. I implement scalable infrastructure and processes that allow organizations to bring skills in-house. This strategy significantly reduces external agency spend (OpEx) while attracting high-quality talent and retaining intellectual property within the business.

  • I reject "vanity projects." I build brands on a tried and tested strategic blueprint designed to solve specific business problems. By aligning brand strategy with commercial targets, I ensure that every visual and tactical decision improves long-term brand equity, cash flow, and measurable Return on Investment (ROI).

  • If you’re interested in working together to build and grow your organisation’s brand, just drop me a message through the form on my Contact page, or drop me an email at grantbarrattdesign@gmail.com.

    I always love to talk to new people about how we could build your brand together.