PROJECT INFORMATION

CloudNC

_ Brand Strategy

_ Visual Identity

_ Art Direction

_ Social Media

Using ground-breaking AI technology, CloudNC automates manufacturing processes end-to-end and creates the world’s most advanced, efficient factories.

Leading the newly formed design department I was responsible for spearheading a full rebrand to reflect its growing presence in the marketplace. The rebrand included a new strategic positioning, new visual identity, website, sales materials, videos, print assets, and TOV. The new, more polished and professional identity ultimately supported the organisation in successfully raising £36.7m in Series B funding.

Letter and business cards from CloudNC featuring company logo and contact information, with a clean white and red design.
A computer and smartphone displaying a manufacturing company's website, with a white mug featuring a red logo on a white surface.
Person holding a tablet displaying an email or webpage about manufacturing automation, with text on the screen emphasizing agility, flexibility, and the future of manufacturing.
A colorful infographic titled 'Cutting Edge' from CloudNC discussing tone of voice principles, company mission, brand values, and communication strategies. The sections are color-coded in white, cyan, and blue with the main message about automation, complexity, and revolution.