PROJECT INFORMATION

CoInvestor

_ Visual Identity

_ Print Design

_ Digital Design 

Full branding and identity programme for CoInvestor, an alternative asset investments platform that allows people to invest alongside experienced investors. As a new organisation they required a striking brand to stand them out in a competitive marketplace.

I played a key part in developing a real tone of voice to support their brand values and a bold visual language, distinctive colour palette, and expansive photographic style to compliment a flexible, but understated logo. Key success metrics included:

• Growth: Helped secure £1.1M in Series A fundraising & positive sentiment

Rebranded sector report and analysis brochures for Co-Investor, an alternative investment platform and FinTech SaaS organisation, including a close-up of metal pipes, a power transmission tower silhouette against the sky, an LED light panel.
Rebranded hero promotional images for Co-Investor, an alternative investment platform and FinTech. Close-up of a mature man with gray hair and beard, looking thoughtfully into the camera, with the word 'I COORDINATE' overlaid in bold text.
Rebranded hero promotional images for Co-Investor, an alternative investment platform and FinTech org. A man with glasses and a white shirt standing near a window, with the text 'I COMPETE' overlaid on the image.
Rebranded hero promotional images for Co-Investor, an alternative investment platform and FinTech org. Close-up of a professional woman with shoulder-length brown hair wearing a gray blazer, with the text 'I CONNECT' over her face, logo and website.
Rebranded hero promotional images for Co-Investor, an alternative investment platform and FinTech org. Two advertisements on a tiled subway wall, promoting investment services. DOOH displays.
A brand toolkit and brand guidelines overview for for Co-Investor, an alternative investment Fintech org. Display of different font styles and a color palette for the 'Gotham Bold' typeface, including sample text and colour swatches.
Branding and marketing materials for 'CO INVESTOR,' including a spiral-bound booklet, pens, an umbrella, business cards, letterhead, and pull-up banners, all featuring a prominent pink and white color scheme with the company's logo.