PROJECT INFORMATION

Coro Cybersecurity

_ Brand Strategy

_ Marketing Strategy

_ Creative Direction

_ Visual Identity

_ Project Management 

Coro protects businesses with lean IT teams through the world’s most intuitive cybersecurity platform. They provide comprehensive protection through a single, intuitive interface that any IT team will master.

I was hired to lead a full end-to-end strategic rebrand. This included repositioning Coro as the world’s easiest cybersecurity solution, as well as developing a clear brand purpose, vision, values, a distinct brand personality, core message, story frameworks, tagline (Cybersecurity Made Easy), and refreshed brand identity that better reflected the new strategy.

• Spearheaded a global, end-to-end strategic rebrand (incl. brand substance, positioning, character, verbal identity & visual identity)

• Reported directly to the Founders & worked closely with CEO

• +82% increase in monthly website traffic & +240% engagement

• Oversaw 20k+ social growth, +200% LinkedIn growth, 12% avg eng., $2M+ earned media

• Created most successful advertising campaign in Coro’s history, generating 4M+ impressions in just 3 weeks, $2.5M MQL, $1M revenue, & grew Coro’s share of mind by 0.75%.

• Built & managed a multidisciplinary global marketing team of 9 designers & team of contractors

• Oversaw design & production of all mktg & sales collateral, incl. websites, digital ads, videos, print materials, and presentations

Brand guidelines for Coro Cybersecurity. Featuring a collage of presentation slides and documents on their new brand strategy - substance, positioning, verbal and visual identity, with illustrations, charts, and text in their brand colours.
Illustration of a woman sitting at a desk with a laptop. Part of a strategic rebrand for Coro cybersecurity, including their new tagline, Cybersecurity Made Easy. The background is green with geometric shapes, reflecting the new brand identity.
Rebrand comparison of old and new website homepage designs for Coro cybersecurity on large screens and smartphones, showing improved layout and user interface. The new design reflects a clearer core message, positioning and tagline.
A collage of various organic and paid social media content, graphics and animations for Coro Cybersecurity, forming part of their end-to-end strategic rebrand. The image includes conferences, launches, and celebratory messages all in brand colours.