PROJECT INFORMATION

Cybersecurity Shouldn’t Be a Song & Dance

_ Advertising Campaign

_ Marketing Strategy

_ Creative Direction

_ Project Management

_ Demand Generation 

I was tasked with creating and launching a new brand awareness advertising campaign for Coro, as part of their GTM campaign to support the wider rebrand.

Built around their new brand positioning of ‘Cybersecurity Made Easy’, we developed a radically different creative concept from anything the cybersecurity industry had seen before. A distinctly irreverent, entertaining and memorable series of videos and ads featuring IT managers dressed in ludicrous theatrical outfits. The campaign went on to outperform all Coro’s historical CTRs and become the most successful advertising campaign in the company’s history.

• Impressions: 4M+ impressions in just 8 weeks!

• MQL: $2.5M marketing qualified leads (MQL)

• Revenue: Nearly $1M with $50k media spend (20:1 ROI)

• Engagement rate: 0.82%

• Share Of Mind Growth: 0.75%

• Organic Growth: 5%

A collage of static and animated digital brand awareness campaign adverts, featuring various dancing IT managers and the slogan "Cybersecurity Shouldn't Be a Song & Dance," promoting Coro cybersecurity as the world's easiest cybersecurity solution.
Brand awareness advertising campaign LinkedIn carousel positioning Coro as the world's easiest cybersecurity solution. Coro's most successful advertising campaign ever with CTR exceeding all historical performance metrics and driving $2.5M pipeline.
Organic social content for Coro cybersecurity's brand advertising campaign. Collection of five mobile phone screens displaying social media posts from a cybersecurity company's account, featuring illustrations, memes, and text about cybersecurity.
Multiple smartphones displaying paid media advertising posts for Coro cybersecurity, with slogans such as "Cybersecurity Shouldn't Be a Song & Dance" and "Simple, Powerful Cybersecurity Made Easy". Campaign drive over $1M revenue for just $50k spend.
Animated paid advert GIF of an IT manager dressed in gold shiny hammer pants. Part of Coro cybersecurity's most successful brand advertising campaign. $2.5M pipeline and $1M revenue generated, along with 5% social media following increase.
Animated paid advert GIF of an IT manager for Coro Cybersecurity's most successful advertising campaign that generated $2.5M pipeline and $1M revenue, along with 5% social media following increase, and 0.75% share of mind growth.