PROJECT INFORMATION

Go Further, Faster

_ Campaign

_ Visual Identity

_ Project Management

_ Digital Design 

AlphaSights competes against some of the biggest consultancies, banks and corporations in the world to recruit the best business graduates, so standing out in the marketplace is vital. As Creative Director, I led the in-house design team in creating an eye-catching campaign to promote the 2022 graduate recruitment program.

The campaign became the most successful social media programme in AlphaSights’ history, outperforming all other talent marketing posts in terms of engagement and number of applications it generated. The campaign won Gold and 2 Silver Indigo Design Awards and was nominated for 2 Creativepool Awards. Key data included:

• Impressions: 94,985

• Engagement rate: 4.6%

• Reactions: 940

• Comments: 27

• Shares: 237

• Video views: 30,556

• Job applications: 151

• Awards: x1 Gold & x2 Silver Indigo Design Awards

A man with a backpack jogging against a dark blue background.
Three digital advertisements on an outdoor billboard featuring people jumping and running against cityscape backgrounds, promoting a career in client service at AlphaSights with slogans "Go further, faster."
Three smartphones displaying social media posts with a dark background and the phrase "Go further, faster.". Each post features a person running: a man in a grey hoodie and beige pants, a man in a business suit, and a woman in a green jacket and jeans, with cityscapes in the background.
Person holding a smartphone displaying an Instagram post with a man in a suit running, with the text "Go further, faster."
Person using a laptop at an outdoor wooden table, viewing a LinkedIn post for AlphaSights, with a black and white striped coffee mug nearby and green foliage in the background.
Multiple round badges with various logos, some featuring arrows or abstract shapes, placed on a dark surface, including a visible pin-back badge with a clear safety pin on the back.
A person holding a white tote bag with a blue geometric design, the 'AlphaSights' logo, and the number '41' printed on it.
Blue abstract gradient background
An empty computer desktop screen with a white background and a few scattered icons.