PROJECT INFORMATION

Organix

_ Visual Identity

_ Packaging

_ Print 

_ Illustration

Organix are credited with being the creators of the organic baby food category.

I was part of a team tasked with refreshing the visual identity for their ‘Goodies’ range of toddler finger foods and snacks, which included commissioning, Caroline Jayne Church, to create the new ‘Goodies Gang’. We then worked to develop a new range of packaging around these colourful characters, making them more fun and appealing to children.

A box of Organix Goodies Gingerbread Men cookies with characters from the Peanuts comic strip, including Charlie Brown and Snoopy, on the packaging.
Assorted boxes of Organix Goodies organic snack bars, including gingerbread men, cake bars, raspberry & apple bars, apple & orange bars, and cocoa & raisin bars on a green background.
Various packages of Organix organic snacks and biscuits with cartoon children and animals on a yellow background.