PROJECT INFORMATION

Pollen

_ Visual Identity

_ Digital Design

_ Social Media 

_ Direct Mail

Pollen is an invite-only platform that enables members to enjoy unique event experiences they can share with their friends. Within 6 months of launching, Pollen had expanded its presence globally, acquiring several other travel and events companies in the US and Europe.

I led a team of designers, developers in creating a strategically-led brand from scratch. This included a dynamic and flexible visual identity system, which was rolled out across a new website, social media, company app, videos, print assets and promotional collateral, including limited edition welcome packs for exclusive Gold and Black Tier memberships.

The image displays two smartphones and a laptop screen showing the Pollen app interface, highlighting event discovery, sales, and member access features for London nightlife and festivals.
Multiple electronic devices displaying various digital content, including a computer screen showing a snowboarding scene with text about sales results, a laptop with a presentation slide, a smartphone with an Instagram page, and a tablet with a gallery of photos.
Open black box containing branded Pollen components, including a white card with Pollen logo and URL, and several black cards with Pollen logo and descriptions, arranged in foam padding.
Gold membership card, greeting card, and a box from pollen, displayed on a white surface.
Close-up of two hands exchanging a black card at an outdoor gathering, with blurred background of people and tables.
A sign that reads 'pollen MEMBERS AREA APPLY AT POLLEN.CO' with people gathered outdoors in the background, with sunlight shining and a person holding a plastic cup nearby.
Two people at a concert or music event, one facing away wearing a denim jacket with a logo, and the other smiling and wearing sunglasses and a hoodie, with blue laser lights and a crowd in the background.