PROJECT INFORMATION

Pollen

_ Visual Identity

_ Digital Design

_ Social Media 

_ Direct Mail

Pollen is an invite-only technology company that partners with the biggest promoter brands and music festivals in the world and enables members to enjoy unique event experiences they can share with their friends in music, sports, and wellness. Pollen partners with some of the biggest promoter brands and music festivals in the world, including We Are FSTVL, Austin City Limits, Bonnaroo, C3, Electric Zoo, and Live Nation.

I led a team of designers, developers in creating a strategically-led brand from scratch. This included a dynamic and flexible visual identity system, which was rolled out across a new website, social media, company app, videos, print assets and promotional collateral, including limited edition welcome packs for exclusive Gold and Black Tier memberships. Within 6 months of launching, Pollen had expanded its presence globally, acquiring several other travel and events companies in the US and Europe. Key results included:

• Growth: Global expansion & over $100 million in VC funding within 6 months of launch

The image displays two smartphones and a laptop screen showing the Pollen app interface, highlighting event discovery, sales, and member access features for London nightlife and festivals.
Multiple electronic devices displaying various digital content, including a computer screen showing a snowboarding scene with text about sales results, a laptop with a presentation slide, a smartphone with an Instagram page, and a tablet with a gallery of photos.
Open black box containing branded Pollen components, including a white card with Pollen logo and URL, and several black cards with Pollen logo and descriptions, arranged in foam padding.
Gold membership card, greeting card, and a box from pollen, displayed on a white surface.
Close-up of two hands exchanging a black card at an outdoor gathering, with blurred background of people and tables.
A sign that reads 'pollen MEMBERS AREA APPLY AT POLLEN.CO' with people gathered outdoors in the background, with sunlight shining and a person holding a plastic cup nearby.
Two people at a concert or music event, one facing away wearing a denim jacket with a logo, and the other smiling and wearing sunglasses and a hoodie, with blue laser lights and a crowd in the background.