PROJECT INFORMATION

Verve

_ Visual Identity

_ Art Direction

_ Digital Design 

_ Print

Verve allows fans of festivals and music events to sell tickets to their friends in exchange for experiential rewards. Having completed their Series B of fundraising, the brand was in need of redevelopment to increase its visual impact and presence.

I was tasked with leading a small team of designers in developing a new visual identity that could easily scale to meet the growing demands from stakeholders. This included developing a new logo, brand toolkit, templates, social media assets, and sales collateral.

Careful consideration was given to the logo, colour palette, choice of font, and commissioned imagery to ensure maximum visceral impact on the targeted Millennial and 'Gen Z’ demographic. Key data included:

• Growth: +170% in active users and $60M secured in Series C fundraising

Two smartphones displaying website and mobile app design for Verve events. Promotional digital display showcasing Verve, a sales platform for turning words of mouth into sales channels, with a pink 'Schedule a Demo' button and logos of partners.
Collage of images and design elements promoting the music festival Verve. Features the Verve logo in pink, black, and blue, a lineup of fonts "TRUMP GOTHIC" and "Sofia Pro" with font samples, a crowd at an outdoor concert during sunset, festival attendees walking into the event, a large audience at an outdoor stage, and a DJ performing at night.
Collection of vibrant promotional materials and packaging for VERVE including theater tickets, posters with the word "FREEDOM," an envelope with the word "FRIENDS," and tags with phrases like "VERY FUCKING IMPORTANT."

Grant always pushed to give the best possible result and was frequently sought after by senior leadership for his in-depth knowledge of brand design.

Joe Martin
Head of Product Marketing

Crowd of people enjoying a music festival or concert outdoors during sunset, with some dancing and others taking photos, featuring a woman with long hair, sunglasses, and colorful accessories sitting on someone's shoulders, holding a pink toy gun in the air.
Open magazines with colorful graphical designs and illustrations on a pink surface, showing pages with headings and images related to design principles and brand guidelines.
Bus shelter with two large DOOH advertising signs, one pink and one navy blue, promoting event branding and marketing strategies, set outdoors with trees and a stone wall in the background. Outdoor advertising campaign.