PROJECT INFORMATION

Volvo

_ Print

_ Direct Mail

_ Packaging

I have worked with Volvo on a range of products and events down the years, including the launch of their S90 and V90 models.

I was part of a team that conceived and created themed press packs, containing miniature models of the cars themselves, literature, and even a couple of Fika buns and coffee packs to ensure the whole thing felt authentically Swedish.

Two white promotional press boxes with black car seats printed on top, promoting Volvo's new car launch to support PR and press promotion. The boxes display promotional text and a hashtag for Volvo automobiles.
Advertisement for Volvo test drive event featuring a car seat, included in a box with a miniature car model, a coffee bag labeled 'Blåbær', and some notes. The direct mail press box was used to generate PR and press coverage for the launch for Volvo.
A Volvo car brochure opened on a grey surface, showing pages with images of Volvo vehicles, including a silver SUV and a white luxury car. The promo leaflet formed part of a direct mail press box used to generate PR and press coverage for Volvo auto
An illustration showing a computer monitor and a smartphone displaying Volvo marketing materials and event invitations, with a hand holding the smartphone. Designed to support brand building and press coverage for Volvo.