PROJECT INFORMATION

Zeo

_ Editorial

_ Layout

_ Print 

_ Typography

A printed pitch document for Zeo drinks, designed around an original concept of engaging the five senses: touch, smell, taste, hearing, and sight.

I conceived, designed and produced a document that stimulated each sense, including optical pattern illustrations, textured paper stocks and even different scented stocks that were included to help instantly engage the reader.

Collection of magazine or booklet pages with colorful designs and text, laid out on a gray surface.
Optical illusion with concentric circles of pink and white chevrons radiating outward from a central white circle.
Open spiral-bound notebook with pink geometric spiral pattern on the left page and pink text on the right page that reads, "What else do we know about them?" alongside icons and information about online audiences and social media platforms.
Open spiral-bound booklet with a black and green pixelated graphic on the left page and text titled "Behind the Tingle: the Tingle Tones" on the right page, discussing the qualities of music and sound effects.
Open spiral notebook with pink hexagon-shaped tiles on the left page and an article titled 'Bringing the Tingle: The Singapore Sports' in bold pink and black text on the right page.
A spiral notebook open to a two-page spread. The left page is orange with large white text about using mobile devices while watching TV. The right page shows statistics about mobile device usage, including percentage icons and pie charts, with headings in bold orange text.
Green and white swirling spiral pattern with concentric curved lines creating a visual optical illusion.
Open spiral-bound booklet displaying a title page with the heading 'Understanding Our Audience' in bold green letters. The page includes green icons of a group of people, a magnifying glass, a speech bubble, and a question mark. The background features concentric green and white circles on the right side of the page.
Two notebooks placed side by side on a grey surface, each with a black cover and a colored label reading "ZEO," one pink and one green, with the author's name "Bell Pottenger" on the lower left corner of each cover.